If Jay-Z and Beyoncé have their way, the signifier “Blue Ivy Carter” won’t just refer to a beautiful, bouncing bairn, but to a lucrative brand name.

The Washington Post reports that the couple last week submitted an application with the U.S. Patent and Trademark Office to draw an impregnable legal wall around Blue Ivy.

The singers and media moguls cite their intention to use the name for a line “of baby carriages, baby cosmetics, diaper bags and other undoubtedly fabulous accoutrements for the fashion-forward infant,” says the Post.

(It’s like my mom always used to say, nothing says “I love you” more than an aggressive marketing campaign.)

Seems great minds think alike: Two weeks before Jay-Z and Beyoncé’s filing, Fashion designer Joseph Mbeh, filed to trademark “Blue Ivy Carter NYC.” Another application sough to reserve the name “Blue Ivy Carter Glory IV” for a line of perfumes.

Both applications were denied by the trademark office which said since the name belonged to a “very famous infant,” consumers would think products bearing the name were approved by her parents.

The Post says Mbeh beat a hasty retreat, releasing a statement that said he didn’t want the name for himself, but planned to talk with Blue Ivy’s parents about the possibility of collaborating with them for a collection of Blue Ivy fashions.

The application is pending, but is being fast-tracked says the Post which opines whether Jay-Z and Beyoncé’s palsy relationship with a certain White House occupant may have greased the wheels.

Regardless, it will most likely be approved since parents have the legal right to trademark names of their minor children.

With around the clock attention for Blue Ivy, Beyonce isn’t taking ANY chances with her daughter’s welfare!
Beyonce wants nothing but the best for her little girl — including a total of six nannies! The 30-year-old has two nannies on call at all times to assure Blue Ivy Carter “has the best of care,” a friend of the singer told In Touch. “Her diaper is changed almost every hour.”

That’s not the only lavish treatment Blue Ivy is receiving. Proud papa Jay-Z ”bought her diamond earrings and a platinum bracelet,” reveals the friend. Blue’s parents even bought her a $600 thousand gold rocking horse!

Beyonce and Jay-Z are putting all other celebrity parents to shame with these first class luxuries for their little princess.

It’s back in the day wednesdays fans and stans! And this week’s video is: I got that. Beyonce doing a song with Rapper Amil. This was my song! Enjoy!

As you can see there is a new theme, thanks to so-real.net for this beautiful theme. Header was edited by me (Lena) but the base theme and coding come from so-real.net so I hope you all enjoy it. I have a lot to do with the site so make sure to keep posted right here! And join THE FORUMS!!

After having dominated the music industry and receiving several accolades for her work, Beyonce has made her presence known. Now her hometown of Houston, Texas plans to build a monument in honor of the superstar.

The city has teamed up with marketing company, Armdeonce Ventures, as well as corporate sponsors and private donors, to complete and unveil the project by year end. In return, each donor and corporate sponsor will have their name etched onto the monument, and receive an invitation to the unveiling ceremony and celebration event.

Proceeds from the statue will go towards charitable causes, including donations to Hurricane Katrina victims and flooding victims in the states of Tennessee, Alabama and Mississippi.

Read more: http://www.singersroom.com/news/7971/Beyonce-To-Get-Statue-in-Hometown#ixzz1kuZGAX8Y